Digital marketing is the promotion of products, services, or brands using online platforms and digital technologies. It helps businesses reach the right audience through the internet, mobile devices, and other digital channels.

SCOPE OF DIGITAL MARKETING

The scope of digital marketing is vast and continuously expanding as businesses increasingly shift to online platforms. Almost every industry now relies on digital marketing to promote products and services, reach target audiences, and increase brand visibility. It offers diverse career opportunities such as SEO specialist, social media manager, content marketer, PPC expert, and digital marketing strategist. Digital marketing also provides flexible work options including freelancing, remote jobs, and entrepreneurship, allowing professionals to work with global clients.

TECHNIQUES OF DIGITAL MARKETING

1 search engine optimization:

The main techniques of digital marketing include Search Engine Optimization (SEO), which helps websites rank higher on search engines and attract organic traffic. There are two types of SEO.

a) ON PAGE SEO

b) OFF PAGE SEO